2017 – 2019
Influential provides a suite of SAAS tools to bridge the gap between brands, agencies, & influencers, while striving to provide the best experience for everyone within the space.
Product Identities
A successful marketing campaign requires many moving parts to run smoothly. We provide a seamless process all the way from influencer sourcing, to approvals and offer negotiations, to deal execution and tracking, to talent receiving payment.
Like many products, Influential's rely heavily on iconography, which got a complete overhaul with the release of the latest products & website. We moved to a slimmer mono-weight & monochromatic style, from the previous thicker gradient style with the goal of achieving a cleaner, more airy feel throughout the experience.
Brand Iconography