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Monson Made This
2019
Whether you’ve heard of the booming vegan movement or not, Monson Made This is here to teach you everything you need to know about committing to the lifestyle without sacrificing any of the delicious things you love. To do that, we created a brand identity that feels organic & approachable, both for vegans – new & old – as well as the general public.
Logo Explorations
Primary Brand Palette
Brand Font Family  –  Yanone Kaffesatz
The big 1-0!
Anyone on social media knows that 10K followers is a huge deal! To celebrate this exciting milestone, we launched the MMT rebrand across all social media platforms at when Michael hit 10,000 subs on his YouTube.
youtube.com/monsonmadethis