Los Angeles-based photo booth extraordinaries approached me looking for a fresh identity that could capture the refined-with-a-touch-of-grit luxury events brand they had spent years becoming. Inspired by the feeling you get from opening a fresh roll of film, capturing the perfect light leak, and the undeniable joy of moments captured with your people, we crafted a bold new look rooted in craft, community, and the confidence to provide unforgettable experiences.

The catalyst for the brand’s identity redesign was an expansion to include additional booth system offerings for their clients, depending on the even type and their needs. We worked to create bespoke identities for each system, including naming, iconography, and what we affectionately landed on calling their “aura”.